In 2004, Stanford University Researchers Liberman, Ross and Samuels* asked undergraduate students to nominate their classmates that were the most cooperative and their classmates that were the most competitive. They didn't tell these students that they had been nominated to participate because they were thought to be cooperative or competitive by their classmates. The nominated students then were assigned to two test groups, with money as the prize. Test Group One was assigned to a task called the "Community Game," and Test Group Two was assigned to a task called the "Wall Street Game." In each group, the individuals needed to make a choice-either a win-win choice that benefited everyone, or to make a win-lose choice that only benefited themselves.
No matter if the individual's initial quality was cooperative or competitive , the students in the Community Game group were more likely to be generous and choose the "win-win" and the students in the Wall Street Game group were more likely to be selfish and choose the "win-lose."
The only difference between the two groups?
The name of the game.
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